INFORMATION ON WEEN TRADEMARK
WEEN automotive components, produced in a joint project of WEEN H&H (Netherlands) and Toyota Tsusho Corp (Toyota Group division, Japan), are sold officially since early 2011. The products are targeted for the premium segment of the secondary equipment market and can be used in most vehicle types.
The decision to enter the premium segment is determined by the growing demand for high-quality automotive parts comparable to original components in terms of reliability and safety but more affordable. WEEN products comply with the high corporate standards of Toyota Group, as confirmed by the “Supplied by Toyota Tsusho Corporation” mark. Steady technical parameters and long operating life of automotive components are guaranteed by the company’s original projects, modern manufacturing technologies and strict selection of materials used by Toyota Tsusho.
In 2010, the partners have launched the production and introduced their wide product range to the market. WEEN H&H, the owner of trademark and technologies, is responsible for evolution and promotion, while Toyota TC controls all stages of production processes and assures the quality of finished products.
WEEN automotive components are manufactured at ISO/TS 16949:2002 certified factories. All production capacities are located in Europe (Great Britain, Netherlands and Poland) and Southeast Asia (China and Korea). In compliance with international standards, all supplied products undergo tests and technical evaluation in factory laboratories, performed by DEKRA AG, an independent German quality control organization, and by specialists of Central Scientific Research Automobile and Automotive Engine Institute, accredited as Testing facility of automobile construction products in accordance with Regulations of United Nations Economic Commission for Europe.
Currently, the WEEN product range includes filters, spark plugs, brake shoes, spark plug wires and windshield wipers. Supplies of constant-velocity joints, thermostats and fuel pumps are expected in summer. The number of items in all product categories will increase significantly in late August 2011.
WEEN automotive components are designed and suitable for usage in most of the vehicles: AUDI, BMW, CHEVROLET, CITROEN, DAEWOO, FORD, GAZ, HONDA, HYUNDAI, KIA, LADA, MAZDA, MITSUBISHI, MERCEDES-BENZ, NISSAN, OPEL, PEUGEOT, RENAULT, SKODA, SUBARU, SUZUKI, VW, VOLVO. In addition, many items are compatible with other car models, such as INFINITI, MINI, JEEP, DODGE, ACURA etc.
The most successful market branch at the moment is Russia. FWH Vostok is the exclusive Russian market importer of WEEN™ products. The company provides market promotion of the brand, as well as logistics and development of distribution and sales channels in Russia.